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How to Turn First-Time Visitors into Valuable Customers
The other night, a friend of mine was talking about a guy she met on Tinder who she had spoken to on the phone once and had a date with that night. “I can’t tell if I’ll like him,” she told me, “but at...
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Merchants, Don’t Make This Mistake – Go Around Legacy Technology!
This post is for retailers, brands, and wholesalers who have a decade or more of business history and are carrying a good amount of technical debt in their organizations. And boy there’s a lot of you!...
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10 Tips to Get Your Email Marketing Holiday Ready
The holidays are stressful for retailers, it’s where the majority of revenue is generated, so ensuring you’ve set yourself up for success is imperative. I’ve experienced my share of holiday season...
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Retailers, Are Your SEM Campaigns Holiday Ready?
The holiday season is almost upon us! Are you ready for one of the busiest shopping seasons of the year? It’s time to start reviewing your campaigns, keywords, and ad messaging! I’m here to help you...
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Beyond Experience – Strategies for Creating Customer Stories
Let me start off by saying that I do not think we are all storytellers. The term “storyteller” gets used way too loosely these days. Honestly, it seems a bit wrong to throw around when there are people...
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Your Most Valuable Customers Return Every 3 Weeks | eCommerce Benchmark...
If you’ve been wondering how often you should plan to touch base with existing customers, well our commerce experts at Demac Media have your data-informed answer! The answer: Every 3 weeks! Demac...
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Email tips, examples, and advice for your best Black Friday / Cyber Monday...
Still scrambling to build your Black Friday Cyber Monday email strategy? We’ve got you covered! Every year, the Black Friday Cyber Monday dates seem to creep up on us. Our dashboard has been lighting...
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The Ultimate Hiring Guide To 10x Your eCommerce Business
This is going to be a lengthy read if you go from start to finish. All in all it’s somewhere around 4,000 words excluding the example eCommerce job descriptions (of which I’ve assembled 50+). I’d...
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Encourage In-Store Returns for Online Orders
I’ve always pushed my clients to encourage their customers to return goods in-store. Why? Because it gives you a chance to get in front of your customer again, which is great for a number of reasons....
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Beyond Average Conversion Rate: 25 eCommerce KPIs to Measure in 2017!
The adage goes “What gets measured gets done”. Set your eCommerce team up for success in 2017 by making sure you’re measuring the right stuff! Click here to get our list of eCommerce KPIs for retailers...
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Build Healthy Working Relationships for Amazing Design Results
There are few things that I believe are, truly sacred. One of those things happens to be building happy, healthy client-designer relationships that produce amazing design results. And like any other...
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How to Navigate the eCommerce Free Shipping Paradox to Stay Profitable
Free Shipping has dominated a lot of mindshare in eCommerce for a very long time, and for very good reason. Amazon has also historically been the one to drive much of this conversation (for fun, go...
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The Future of Physical Retail – Multiple Channels in Stores
This idea of a single store as having multiple channels sort of hit me like a ton of bricks during a conversation with a 10 store retailer about digital technology being used in their stores more. More...
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How to Build a Small But Highly Effective eCommerce Team
After having worked with dozens of merchants over the last 10 years I’ve come to the conclusion that most of the time you can build a pretty amazing eCommerce business with a handful of the right...
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Top eCommerce Conferences to Attend in 2017
I spend a lot of time arranging travel to eCommerce conference for my colleagues and our customers as Demac’s Event Planner, but realized I rarely go to them myself. Months ago I blocked two days on my...
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How to Effectively Bring Consumers Back, and Buying!
This blog post is adapted from a presentation I made at Dx3 Canada 2017. To download the slides from this presentation click here. I made this presentation to provide retailers and brands context to...
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The 10 Most Important Metrics for Your eCommerce Dashboard!
Since Demac Media has been running on Traction / EOS, reviewing our key metrics on a dashboard at our weekly meetings has become so ingrained in our operations that I take for granted the time and...
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The Best Time of Year for an eCommerce Re-platform
To say that A LOT of planning goes into an eCommerce re-platform is an understatement. The process is extensive complex, and you need to invest into roadmap development and planning! What most...
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How to Improve Your eCommerce Returns Experience!
Expectations versus reality. It’s not only one of the internet’s biggest memes, it’s a truth that every online shopper faces at some point in the buying journey. The decision to purchase online still...
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5 Dynamic Pricing Strategies for eCommerce Growth
Dynamic pricing of products in physical product eCommerce businesses isn’t far from being a reality for the average merchant. The airline and hotel industries have been on this train for a while, and...
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