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How I Became Demac’s First Merchant in Residence
Finding myself at Demac Media as their first Merchant in Residence, I’ve been reflecting on all the twists and turns that brought me to this unique opportunity. My Journey to Merchant in Residence When...
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Why Technology Roadmaps are Critical for Retailers and Brands
Having a product roadmap for your eCommerce business is one of those bare minimum needs in a modern-day retail business. It doesn’t matter if your retail business is 50 years or 50 days old, technology...
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The Sunk Cost Fallacy in Commerce…It’s Killing Your Business
Before you read this, look up the “sunk cost fallacy” in your favorite search engine. Got it? Good! The Sunk Cost Fallacy is one of the hardest concepts for merchants to accept. Let’s talk about the...
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Shortsighted Leadership is the #1 Killer of Your Retail Business
I see too many brands, retailers and wholesalers with great potential being completely and utterly crushed. This is happening because they are managed by people who are ill-equipped to do the job...
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96% of Products Purchased Have an Average Rating of 4+ Stars! – Q2 2016...
Retail and customer reviews now go hand-in-hand, making them essential to eCommerce and the buying process. Consumers looking to make a purchase, both off and online, are now going in search of product...
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Moving Forward in Retail: Your Past Successes Don’t Mean Shit!
You’re only as good as your last success. You’ve likely heard this saying before, but it never gets old; especially as it applies to business in 2016 and beyond. The entire ecosystem changes so often...
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Pokémon Go Forth into the Future of Retail
What does Pokémon Go and your retail business have in common? A lot, actually. Coverage of the augmented reality (AR) game’s launch this year has been as hot as a summer’s day in August. You might be...
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We’re Taking User Experience for Granted (Plus 4 Tactics to Fix Your UX)
The way that your customer interacts with your website, your brick and mortar store and even your marketing initiatives are all part of the user experience (UX) of your organization. Yet for some...
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Facing Your Biggest Challenge: Retail’s People Problem
We have two major, foundational shifts happening in commerce right now that are changing how we staff and train the next generation of commerce worker. They are: Proliferation of Channels = More people...
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The Future of Work: Is Retail Adapting Fast Enough?
All this talk about artificial intelligence, robotics, augmented reality, autonomous driving, high speed hyperloops, and the many other disruptive technologies make me wonder about the future of work...
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Why You Shouldn’t Choose an eCommerce Platform Based on Features
Does the car come with a steering wheel? It does. Does it have a transmission? The best one out there. Does it come with any wheels? Absolutely, we include four of them out of the box! That’s what a...
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5 Things I Learned At The Email Design Conference – #LitmusLive Recap!
I spent this past week at my favourite work event of the year, The Email Design Conference (formerly #TEDC16, but Ted Cruz hijacked that hashtag, now #LitmusLive). For the last three years, it’s time...
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The Biggest Mistake Merchants Make (And How to Avoid It)
The summer is almost over, and back to school signs are everywhere, yet despite that, I can’t even count the number of times I get calls in July and August asking if big project X can be done for back...
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How to Harness The Power of Your Peers!
I’m about 6 weeks into my role as Merchant in Residence at Demac Media. It feels like the right time to say “hello” again, and give you a peek into what’s been going on behind the scenes. On Being The...
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Making your eCommerce Data Analysis More Effective, by Keeping it Basic!
Trust your gut…. It’s one of the most common pieces of advice you get when making a big decision. While trusting your gut can be helpful in some situations, your gut can’t infer insight or pull trends...
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The Retail Merchant’s Guide to Hiring an eCommerce Manager – Part 1
Not a week goes by without me getting at least one email from a merchant asking if I know a good eCommerce Manager/Leader/Captain-of-the-Defeat-Amazon-Club (pick your title). When it comes to hiring an...
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The Retail Merchant’s Guide to Hiring an eCommerce Manager – Part 2
This post is the continuation of my series on hiring an eCommerce Manager, for the first part of my guide click here. You don’t sell a product or its many great features that you think your consumers...
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Top eCommerce Conferences to Attend in 2017
I spend a lot of time arranging travel to eCommerce conference for my colleagues and our customers as Demac’s Event Planner, but realized I rarely go to them myself. Months ago I blocked two days on my...
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Introducing our first customers on the WebLinc Platform!
Today, I’m happy to announce the launch of our first brands on the WebLinc platform: AlfredDunner.com, SkyesTheLimit.com and Yarn.com! Earlier this year, we announced our exclusive partnership with...
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The ROI Proof That Will Make Your Boss Approve Your Marketing Spend
Too often, I’m in a meeting reviewing a quarterly marketing plan that is focused on the budget: how much money will be deployed, where it will be spent and when. And almost always I listen to...
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