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How To Know When You’re Ready for Shopify Plus
Last March members of the Demac Media team attended Shopify Unite in San Francisco, the first event of its kind for Shopify Partners and Developers. My colleagues returned to the Demac HQ in Toronto...
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How to make an Informed eCommerce Platform Evaluation
I spend the majority of my time helping merchants evaluate which eCommerce platform is the right fit for their business. It’s what I’m passionate about … I love making sense of big, gnarly webs of...
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Why 420 Is The Next Big eCommerce Sales Holiday
Happy Four Twenty! Today marks a massive celebration for people all over the world. You might be thinking to yourself, “what’s the big deal?” or “back in my day…”, or that April 20th carries no...
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What Went Down at Shopify Unite 2017!?- An Insider Recap
Last week, I was fortunate to have the chance to attend Shopify Unite 2017 with a few of my colleagues including my fellow Shopify developer, Yana Tzvetkova! This our first time in San Francisco, and...
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Shopify Plays a Critical Role in Future of Commerce: Unite 2017
There were more than a few product announcements at Shopify Unite this year, all of which were exciting in their own way, and a few of which are game changers for the world of commerce. However, what I...
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5 Simple Email Tactics You Need to Drive Customer Loyalty
Having a loyal following of customers is worth A LOT to your business! The numbers don’t lie, 5% increase in loyalty can drive the avg. revenue per customer up 25-100%! Building loyalty with your...
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What You Need To Know About The Game Changing Shopify Pay
I tweeted my initial reaction during Satish Kanwar’s keynote at Shopify Unite 2017 and I stand by it. I really can’t overstate how huge Shopify Pay is for the platform and its merchants. Shopify Pay is...
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Why a Holistic SEM Approach Makes for Guaranteed Growth!
On the path of retail discovery your target shoppers are spread across multiple digital channels. It’s no wonder that some merchants can’t seem to achieve the growth they want with search engine...
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Why You Shouldn’t Participate in the eCommerce Race to the Bottom!
It’s hard out there for a retailer. Traditional retail stores are quickly closing physical stores, emptying out malls, and (failing) to try to adapt to the new demands of consumers online. The options...
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7 Hot Takes On The Death Of Traditional Physical Retail
Unless you’ve been hiding under a rock, you’re probably aware of the rapid changes in the commerce landscape. So far in 2017 store closing announcements have increased 97% year-over-year. Malls are...
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The Reasons Why Highly Scalable eCommerce is Improbable
Nasty Gal was one of the latest but most certainly won’t be the last. More will falter and many will outright fail. This isn’t doom and gloom, this is just what happens when too many companies take on...
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Mobile Commerce is The Craze, but Does it Convert?
Mobile is no longer a commerce trend, but an accepted standard in the online shopping journey. The rapid proliferation of smartphones changed the face of retail forever. We witnessed it for ourselves...
View ArticleHow User-Generated Content Exponentially Boosts Growth
Let’s talk about the future of marketing and where eCommerce is going… When eCommerce started, the main focus was building an online presence, and a good one. The next step was recognizing the...
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How to Properly Embark on Your Commerce Quest
The path to growing your business from 1 to 100 (scaling from $1 million to $20 million) is varied and challenging. Embarking on this commerce journey and building a meaningful eCommerce business that...
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This is Why You Need to Stop Competing Against Amazon to Win Online
They’re the retail giant that keeps on growing. Many retailers want to be them, but none will surpass them. So why bother? Amazon is a retail behemoth. You know it and I know it, but it’s always...
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How to Make Your Platform Evaluation a Triumph by Asking the Right Questions
Want to build a business that lasts? You need a plan! The issue is, most retailers don’t know where to start when it comes time to sit down and create a technology roadmap, or make a proper platform...
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How to Enhance Your Platform By Choosing a Technology Partner!
In this day and age, an online store must have certain key features and functionality in order to meet consumer expectations. We can all relate to frustrating experiences with an unintuitive search...
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The Anti-Spam Movement: How to Immediately Improve eCommerce Marketing Results
To be honest I was going to start this post a little smug, rubbing it in that we warned you about CASL’s impending arrival years ago. Recently though, it was announced that the Force of Private Right...
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The Anti-Spam Movement: 7 Reasons Why Anti-Spam Laws are a GOOD thing!
It’s not all doom and gloom for marketers. Laws like Canada’s Anti-Spam Legislation(CASL) are designed to protect people against spam, hacking, malware/spyware, fraud, harvesting, and privacy...
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The Anti-Spam Movement: How to Get Your Customers to Stop Unsubscribing!
Spammy marketing practices could be costing you more than you think! Not only are you pushing away valuable potential customers by spending them a spammy email or blocking their experience with an...
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