Ahh, machine learning. Those who know it, love it. Those who don’t know it….well, they will soon enough. Machine learning is one of the hottest topics in eCommerce right now, and for good reason.
Machine learning is an application of Artificial Intelligence (AI) that provides systems the ability to learn and improve from experience without being programmed. It specifically focuses on the development of computer programs that can access data, and use it learn for themselves. A trend that would take teams of analysts days to discover, now takes AI only a few seconds!
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Machine Learning is Disrupting eCommerce!
Retailers in this day and age should be quick to jump on the machine learning train, as it’s shaping the future of eCommerce. Gartner projected that 85% of customer interactions will be managed without a human as soon as 2020.
I know what you’re thinking, ‘what?!… 2020 is only three years away! How can that be possible?’. Well, with the competitive drive of the eCommerce industry, and the convenience of not having to leave your couch while you shop, it’s very feasible.
Machine Learning’s Impact on Holiday Shopping
When it comes to the crazy holiday sales, Black Friday in-store shopping has declined drastically over the past few years and will continue to decline. This is due to the use of Virtual Shoppers, Chatbots, and the overall fact that consumers prefer online shopping saves the trouble of that crazed Black Friday crowd.
As marketing guru Seth Godin once said:
“Artificial intelligence does a job we weren’t necessarily crazy about doing anyway, and it does it quietly.”
Artificial Intelligence and machine learning applications are essential for companies to leverage during the holiday season. Shoppers want better, more convenient experiences, and retailers need to adapt to meet this demand.
Customers no longer want to leave their homes, drive to a mall, deal with hoards of people, and battle for prized gifts or sift through mountains of discounted clothing. Machine learning has opened up a huge amount of options, never before imagine in commerce.
In order for brands to stay current and on-trend, they need to embrace machine-learning as the monster of an application it is. Machine learning is changing eCommerce, and the entire commerce industry, forever!
Customer-Centric Machine Learning Applications for the Holidays!
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